Nasar Dagga is a businessman of Arab descent born in Morón, in the Juan José Mora municipality of Carabobo state, on July 9, 1976. His career has been marked by the expansion of businesses related to the distribution of technology, home appliances, and home solutions, leading him to become executive president of CLX Group and CEO of MultiMax.
His career has established him as one of the most prominent executives in Venezuela’s commercial and technology sectors. Although Nasar Dagga earned his law degree from the “Santiago Mariño” Polytechnic University Institute in Caracas, he chose to pursue a business career.
That is how, in 2004, he took over as commercial director of Cyberlux de Venezuela, a company dedicated to representing and marketing international brands such as Philco, Hoover, and Hyundai. Over the years, he drove the growth of the company’s own brands, such as Cyberlux and Frigilux, expanding its market share within the domestic home appliance industry.
What companies does Nasar Dagga run?
The Venezuelan businessman is the CEO of CLX Group, a business conglomerate that includes CLX Samsung, MultiMax, XIO Latin, Honor Store, and CLX ICONS. Founded in 2013, this group was initially called Consorcio LUX C.A. and offers the highest standards in the global technology industry, establishing a direct link between major international brands and Venezuelan consumers.
As for CLX Samsung, chaired by Nasar Ramadan Dagga, it is Samsung’s Official Partner in Venezuela. The company specializes in the wholesale of smartphones, white and brown goods, and various electronic devices from the renowned South Korean brand.
The “Samsung Brand Shop” stores, with more than twelve locations nationwide, offer a wide range of products, including smart TVs, tablets, washing machines, refrigerators, state-of-the-art phones, and accessories.
Beyond traditional sales, this format created by CLX Samsung aims to provide an interactive experience. Customers have the opportunity to test the devices and experience how they work firsthand before making a purchase decision.
Xio Latin, Xiaomi’s Official Partner in Venezuela, joins this list. Its stores sell the brand’s smartphones, electronic devices, and a wide variety of accessories.
In addition, CLX Group, as a partner distributor for the brand, opened the first HONOR store in 2024 at Sambil Valencia in Venezuela. Under this renowned technology brand’s “Go Beyond” slogan, customers can find a wide selection of tech devices.
This list also includes CLX Icons, the print and digital publication from CLX Group. The magazine focuses primarily on fashion and pop culture, covering topics of interest in the areas of business, health, travel, lifestyle, and trends.
MultiMax, Venezuela’s Largest Multi-Brand Retailer
This large-scale retail chain was founded in 2019 in Valencia, Carabobo State. It currently has 49 locations in 22 states across the country. Under the slogan “The best brands in one place,” customers can find everything from smartphones, computers, and televisions to air conditioners, major appliances, furniture, and household appliances.
Thus, Nasar Ramadan Dagga Mujamad’s approach at each of the companies he leads is based on a blend of technology, brand diversity, quality, and new shopping options to enhance the customer experience.