Celebrating the return of one of the region’s most iconic brands, Electrolux is coming to Venezuela through MultiMax, via a brand licensing agreement that allows the country’s largest multi-brand retailer to bring the latest innovations in Electrolux products to its stores nationwide.
Electrolux’s addition to the MultiMax family follows months of negotiations between the presidents of CLX Group and Electrolux Group, ensuring Venezuelans direct access to the latest cutting-edge technology from this global leader in quality of life. The partnership between the companies was facilitated by LMCA, Electrolux’s global licensing agency, which acted as an intermediary in structuring the agreement.
“It is an honor to announce that MultiMax is now the official distributor of Electrolux in Venezuela, a brand that perfectly aligns with our vision of bringing the best technology to Venezuelans to make their daily lives easier. We invite you to follow us on social media to discover the latest from Electrolux, which you’ll find at our 47 MultiMax locations and all our CLX stores across the country,” said Nasar Ramadan Dagga.
Electrolux Launches MultiMax in Venezuela
Founded in Sweden in 1919, the Electrolux brand has been a pioneer in the industry since the launch of the first vacuum cleaner with wheels. Today, with over a century of evolution, the brand focuses on its global purpose, “Shape Living for the Better,” leading the way in the circular economy and energy efficiency to reduce the global carbon footprint.
In Latin America, the brand focuses on its “For Better Living” concept, introducing appliances specially designed to simplify and redefine consumers’ lifestyles through a vision that promotes more practical, efficient, and sustainable innovation.
As part of the first phase of this exclusive partnership, MultiMax is introducing Electrolux’s line of air conditioning products to all its stores nationwide, offering Venezuelans the opportunity to discover advanced solutions in split-type, window-type, and portable air conditioners for home comfort, designed to ensure maximum cooling performance.
These units stand out for their cutting-edge silent cooling and air purification technology, which, in addition to optimizing temperature, incorporates an advanced filtration system that improves air quality by removing impurities, ensuring an environment free of allergens and bacteria.
A milestone in the multi-brand’s expansion
To learn more about the Electrolux ecosystem and its upcoming releases, visit the website www.multimax.com.ve, where you’ll soon be able to discover the brand’s latest technology and purchase it from the comfort of your home through our free nationwide delivery service. Also, follow @multimax on Facebook and Instagram, where we share the most relevant news and promotions from Venezuela’s largest multi-brand retailer every day.
The best brands in one place!
For over six years, MultiMax has been a symbol of technological advancement and innovation in Venezuela. Through this partnership, the country’s largest multi-brand retailer and its CEO, Nasar Dagga, have achieved a milestone in the national market by integrating the best of Electrolux, a premium brand, into the more than 400 national and international brands available on their sales floors.
Currently, MultiMax has 47 locations throughout the country. The stores are located in more than 19 regions, including the states of Monagas, Miranda, Aragua, Lara, Zulia, Falcón, Mérida, Táchira, Portuguesa, Apure, Anzoátegui, Barinas, Nueva Esparta, Sucre, Bolívar, Yaracuy, Trujillo, and the city of Caracas.
To stay up to date on the latest news and promotions from MultiMax, be sure to visit our website at www.multimax.com.ve. You can also find us as @multimax on Facebook and Instagram—our only official information channel—where we post daily updates on the latest news, events, and store openings for the country’s largest multi-brand retailer.