Samsung Electronics, a global leader in consumer electronics and information and communication technology, presented the latest additions to its customisable Bespoke Home line at CES 2023.

At the world’s largest consumer technology trade show, held in Las Vegas, Nevada, Samsung surprises with its range of colours, texture, unique designs and the ability to customise each appliance to the user’s taste in its new line of home appliances.

The Bespoke Home 2023 line, unveiled at CES 2023, combines cutting-edge technologies with true aesthetic customisation to suit any user’s preferences, setting a new standard for smart, personalised home living.

Samsung unveils bespoke line-up at CES 2023

Samsung’s new home appliances are designed to meet the growing demand for personalisation and provide a new level of smart connectivity.

It also allows users to be more sustainable in the kitchen. Including a wider selection of Bespoke refrigerator types, a larger and more immersive 32-inch display.

For 4-door Bespoke Flex™ with Family Hub™+, and advanced AI Pro Cooking for the Bespoke AI™ oven that optimises and helps prepare meals.

The Samsung-powered kitchen is becoming a smarter, more versatile and interactive space than ever before.

“At CES 2023, we continue to build on the success of our Bespoke line with the introduction of new Bespoke refrigerators and integrated appliances that give consumers even more ways to express themselves in their kitchens,” said Junhwa Lee, EVP and Head. of the Digital Appliances Business Customer Experience Team at Samsung Electronics.

Bigger refrigerator and better connection

Bespoke Flex™ 4-door with Family Hub™+ offers a larger display and better connectivity.

The new Bespoke Flex™ 4-Door Refrigerator with Family Hub™+ features powerful Family Hub™ functions in a Bespoke 4-door design.

The refrigerator’s dynamic features are showcased on its 32″ bezel-less FHD display that is nearly twice the size of previous models. In addition, the new dashboard takes advantage of the larger screen, allowing users to conveniently experience SmartThings services, as well as monitor and control their compatible appliances.

Innovation in cooking

Meanwhile, the Bespoke AI oven makes meal preparation a breeze, combining powerful intelligence with innovative cooking technologies to produce delicious meals that are tailored to users’ dietary preferences

AI Pro Cooking optimises cooking settings while monitoring food. If the oven is set to cook a recognised dish using the cooking mode, temperature and time recommended by the oven, the

AI Pro Cooking system will even send users food warning notifications to prevent food burns.

Integration with SmartThings Cooking and Samsung Health allows the Bespoke AI™ oven to analyse workout stats and diet goals to recommend meal options based on the ingredients you have at home.

Samsung’s latest Bespoke appliances take smart cooking to the next level by powering more personalised cooking experiences and making it easier for households to save energy.

The Bespoke Flex™ 4-door refrigerator with Family Hub™+ will launch in North America and Korea in the first half of this year.

In addition, a Family Hub software update will be rolled out in all markets where Family Hub™ refrigerators are sold in 2023.

This includes Korea, the US, East and West Asia, Latin America and Europe.

And the Bespoke AI™ oven is currently available in Europe and will launch in North America in Q3 2023.

This new line of appliances from the Asian giant is expected to arrive in Venezuela, through CLX Samsung, Official Partner of the Samsung brand in the country, led by Venezuelan entrepreneur Nasar Dagga.

Visit CLX Group’s official YouTube channels:







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